Multimillionaire GIANLUCA VACCHI shares his playboy lifestyle with 11 million followers.

He’s Instagram’s greatest show-off. A 50-year-old Italian multimillionaire playboy and heir to a manufacturing empire who likes to pose in his pants revealing his tanned, toned, tattooed body on his yacht, in a white suit and mirrored shades aboard his private jet, or standing astride a motorbike at the bottom of a swimming pool in a pristine (if rather damp) Rubinacci suit.

According to The Daily Mail Gianluca Vacchi is the man that readers of Mr Porter, Esquire et al probably aspire to be. And yet, when we meet in his apartment in Milan, in a lovely old building sandwiched between the Stella McCartney and Balenciaga stores, its plush, mostly red and purple velvet décor, he makes an astonishing confession. Despite working out for an hour and a half every day, he says, ‘I look in the mirror and think I’m fat. I never like myself in pictures or whatever. I’ve been very shy. I never had the courage to talk to girls.’

Yikes! So the Italian stallion is more of a gauche gelding! It turns out the man GQ described as having ‘a life in harmony with itself, every social media post aligned with his philosophy’ – explained by the word with which he ends many of his filmlets: ‘Enjoy!’ – is as riddled with self-doubt as the rest of us. In person, he is far from the arrogant, high-maintenance type one might expect – he didn’t even raise a perfectly groomed brow when I arrived late for our interview. Which makes me wonder why on earth he has chosen to open up his lifestyle to his 11 million-plus followers, 57 per cent of whom are women, 88 per cent between 18 and 45.

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